Why ‘ready-to-go’ homes are winning buyer attention in today’s market

With mortgage rates still higher than many buyers are used to, a new trend is emerging across the UK property market: buyers are increasingly favouring homes that are move-in ready. A recent survey by Market Financial Solutions found that nearly 80% of buyers now rank the quality and finish of a property as their top priority – a significant shift from last year, when location and price dominated decision-making.

This change reflects a broader desire for certainty and simplicity. In a market where affordability is stretched, buyers are less willing to take on renovation projects that could spiral in cost or delay their move. Rising material prices, labour shortages and the unpredictability of building work have made “fixer-uppers” less attractive.

What buyers are looking for:

• Modern kitchens and bathrooms
• Neutral décor and well-maintained interiors
• Energy-efficient features
• No major structural or cosmetic work required

For sellers, this presents a clear opportunity. Homes that are well-presented and require little to no work are not only attracting more interest – they're also selling faster and, in some cases, commanding stronger offers.

Even small improvements can make a big difference. Fresh paint, tidy gardens and updated fixtures can help your property stand out in a competitive market. If you’re thinking of selling, now is a great time to consider how “buyer-ready” your home really is.

What this means for you:

Sellers: Presenting your home in its best light – clean, modern and well-maintained – could be the key to attracting motivated buyers in today’s market.

Buyers: If you’re searching for a new home, consider the long-term value of a property that’s ready to move into. While it may come at a premium, it could save you time, stress, and unexpected costs.

Whether you're buying or selling, Julian Wadden are here to guide you through the evolving market with clarity and confidence. Speak to our local experts today and take the next step towards achieving your property goals.